Veille Packaging

Today brand owners and retailers are tasked with adopting both internal and external sustainability goals. They are pressured by customers, investors and stockholders to benchmark, track and communicate progress. An integrated lifecycle approach holds the key to achieving sustainability success. By Prashant Jagtap and Victor Bell   The key: A data-driven process Traditionally, due to the limitations of tools, packaging design tended to follow a serial process. Results from this largely reactiveapproach…